Insisting on a “Dream Venue”
When planning an event, one of the most common mistakes people make is setting their minds on a “dream venue” before they have planned the specifics of their event. A dream event venue could be a hotel or restaurant where you always imagined having your wedding or a conference center where you have seen successful conferences that you want to replicate.
However, there is no such thing as a one-size-fits-all event venue, so it is important to know what features you need your venue to have and to research venues that offer these services. Does the event have enough stages to accommodate all of your speakers? Does it have small rooms for breakout sessions? Does its food and beverage expertise better cater to corporate or personal functions? All of these considerations should contribute to the decision about which event venue to choose.
Underestimating the Importance of Your Venue’s Location
Whether you want to maximize your conference’s attendance to attract business leads or have your closest friends and family attend your wedding, you’ll need to make it easy for them to attend. Thus, an event venue’s location is the most important characteristic for your target attendees. Don’t make the mistake of compromising on proximity for a “perfect” venue that is out of the way, because you’ll certainly see attendance drop. Make it easy for your attendees to get to your event by choosing an event venue that is central, close to major transport and accommodation hubs, and accessible for all those attending.
Choosing a Venue with Insufficient Branding Spots
The point of a corporate event is to make your brand known, so there’s no point in choosing an event venue that doesn’t have space to display your brand’s signage. If no one remembers who the host of your event was because the brand was absent from the venue, you have failed to capitalize on the marketing potential of hosting a corporate event. Avoid this mistake by choosing an event venue that has enough wall space to hang your company’s banners, as well as outlets in high-traffic areas to display your brand on digital signage boards.
At Eaton Club, event hosting is what we do best. If you are looking for a beautiful and sophisticated venue for your personal or corporate event, contact us at firstname.lastname@example.org for a tour and consultation.